![]() ![]() This is the kind of information that Droppa shares with the SiteCapture product team. With that kind of speed, companies have to be super agile, and they have to be able to iterate their processes quickly as they go.” “We’ve seen customers go from owning 7,000 homes to owning 40,000 homes in less than 5 years. “This is an incredibly fast-moving industry, as you can imagine,” she says. There’s a desire to adopt technology for efficiency.”īecause the single-family rental space is so tech-forward, changes come quickly, and companies must adapt. “One thing I’ve noticed is that it’s a very tech-savvy sector. The single-family rental industry emerged as a category just in the last eight or nine years, and Droppa has noticed some trends over that time. We end up configuring and reconfiguring SiteCapture and applying it so differently from company to company that it’s almost like it’s a different product.” Finding flexibility in a tech-savvy industry “I get a good sense of what their companies are doing, what their businesses are based around, their philosophies, their challenges,” she says, “and I love taking this very, very, flexible system that we offer at SiteCapture and configuring it so that it can support the needs of these companies that I work closely with.”Įven after working for the company for so long, Droppa still expresses genuine amazement over the product and its many uses. “It’s a form of account management,” she explains, “but with less of a focus on selling and far more of a focus on how our customers can successfully use SiteCapture, what other areas of their business that they can adopt SiteCapture into, and then what other things we can add to our product that would allow us to further support their needs and grow with them as customers.”ĭroppa’s favorite part of her job is getting to know her clients well, so she can help them find ways to integrate SiteCapture seamlessly into their workflows. “And then in addition to that, I work closely with all of our clients to help them get set up and configured and using SiteCapture successfully,” she adds.ĭroppa also leads a team that includes customer support, customer success, and customer solutions. Then she brings those ideas back to her team. She spends time chatting with customers and potential customers, learning more about what they need. In her role at SiteCapture, Droppa heads up the SFR side of the business. “I’ve grown up through SiteCapture and grown up with the markets that it reaches.” Getting to know customers’ needs “I’ve been here since the beginning,” she reflects. The firm ended up investing, and Droppa was brought to help SiteCapture grow. It was there that she first met SiteCapture founder and CEO Kamal Shah, who came to pitch the group, Shark Tank-style. Later, Droppa moved on to an investment group in a real estate adjacent space. It’s kind of neat to have been involved in the earliest days of SaaS.” “The thing that was kind of interesting is at that time it wasn’t called software-as-a-service, but that was literally what we did. It was a set of online tools in support of trade shows,” she explains. “From there, I actually branched out with some people that I met, and I ended up starting a company, which was called iConvention. She also found success doing market strategy and pitching venture capitalists, raising funds on behalf of her clients. She partnered up with entrepreneurs, helping them to monetize new technologies they were building. In the dot-com era, Droppa started an agency that specialized in e-commerce. “You know, there are times I feel like I could represent myself as a part of their team because I understand their businesses so well.”Īs Vice President of Solutions and Customer Success at SiteCapture, Robin Droppa works hard to help clients in the single-family rental (SFR) space implement the technology and achieve their goals. ![]() “I often feel like I actually work for them,” she says. The company, which offers mobile and cloud-based solutions for streamlining property field operations, has been around for over a decade, and Droppa has been a part of the team since the beginning.īut in many cases, she becomes completely immersed in partnering with her clients. ![]() On a typical day, Robin Droppa almost forgets she works for SiteCapture. Collaborating with SFR clients to find flexible approaches to unique situations ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |